Light Matter Social Media Management Case Study High on the Hill
Engagement from interactive posts increased social media following by 300%
Established smoke shop on Indianapolis’s west side, High on the Hill benefits from Social Media Mgt. with LMP starting Aug. 2019.
LMP created 120 unique posts with original graphics / video content
Owner, Desiree had an existing following on Facebook but she wanted to increase her engagement. Desi also wanted her shop to be found on Instagram. Due to restrictions, most advertisements were not accepted. We combatted this by offering more incentive based posting and executed “Last Comment Wins” post strategies.
In 2016, I bought a small business located on the West side of Indianapolis that has been in business since 2016. It was doing well and has A LOT of history in the neighborhood but needed fresh wind in its sails. I immediately focused on making cosmetic changes and expanded my inventory.
I had not thought much about marketing options or my social media presence. A mutual friend introduced me to Brandon and Alicia with Light Matter.
After meeting with them and sharing the vision I had to elevate my space. I chose to hire them for marketing and photography services. I am so thankful for all the insight and advice that Light Matter brought to the table.
My social media presence skyrocketed within the first month and sales increased steadily. They have since helped me host and organize several events that were remarkably successful. This has been our best revenue year yet!
Light Matter introduced me to other small business owners. These relationships have often led to helping each other host and vend at local event and festivals.
They listened to my business needs and used their knowledge, experience and networking to help me make the most of my location and inventory. We even got shop of the month in a national magazine and used their photographs, which made a stunning page come to life!
We are so pleased with the work ethic, talent and integrity that Light Matter Promotions practices to represent our company. We are thankful they are a part of our lives on every level.