Built to compete.
Positioned to grow.
How Light Matter Promotions helped Burnside Express Collision strengthen its digital presence across Indianapolis, Greenwood, and Zionsville.
Great work deserves to get found.
Burnside Express Collision serves West Indianapolis, Greenwood, and Zionsvillein a market filled with established independent repair shops and national collision repair chains.
Customers searching for collision repair, bumper repair, auto body work, and paint services have numerous options. Standing out requires more than a professional-looking website.
Our challenge was to help Burnside stand out through a coordinated digital marketing strategy connecting its website, search visibility, local presence, and paid advertising.
One coordinated digital strategy.
Rather than treating marketing channels as separate projects, LMP built an integrated approach designed to help more customers discover Burnside and take action.
Website Development
Rebuilt Burnside’s website on its existing domain to strengthen service content, search visibility, and customer engagement.
SEO & Local Search
Strengthened keyword targeting, location-specific content, and Google Business Profile visibility.
Google Ads
Managed paid search campaigns to reach customers actively researching collision repair services.
Measurable growth. Visible momentum.
Our first year produced meaningful improvements in Google Search exposure and organic website activity.
+184%
Earlier
5,837
Later
16,568
+74%
Earlier
99
Later
172
+64%
Earlier
116
Later
190
65 tracked first-page Google rankings.
In September 2025, none of the original 30 tracked keywords appeared on Google’s first page. By October 2026, Burnside’s expanded keyword portfolio recorded 65 first-page rankings.
Selected Indianapolis Rankings
#1
#3
#6
#8
#9
Strong local visibility
Numerous first-page rankings for Greenwood collision repair, auto body, and bumper repair searches.
Expanding local reach
First-page rankings across Zionsville service searches, including bumper repair and auto body services.
October 2026 tracked positions; rankings may vary by date, device, and location.
Putting the results into perspective.
Published SEO agency case studies provide useful context for Burnside’s progress, although different starting points, industries, and measurement methods limit direct comparisons.
Craig’s Collision Center
Auto Shop Digital published a case study reporting 13 ranking keywords over 12 months.
Burnside recorded 65 tracked first-page rankings in October 2026.
The ranking measurements are different and are not directly comparable.
Sentosa / Object First
Sentosa published a case study reporting a 12-point Ahrefs Domain Rating increase over approximately 11 months.
Burnside recorded a 17-point increase over approximately 13 months.
Different starting scores and the logarithmic scale limit direct comparison.
The next is about maximizing it.
Growth isn’t a one-time project.
SEO is an ongoing investment in visibility, credibility, and the ability to compete. Our first year with Burnside Express Collision demonstrates the value of coordinating website development, SEO, local search, and Google Ads. Together, these efforts have supported stronger backlink metrics, expanded tracked first-page visibility, increased organic website activity, and meaningful customer engagement. The next objective is turning that progress into more qualified inquiries and measurable repair opportunities.
Ready to make your business harder to overlook?
From website development and SEO to local search and Google Ads, we help businesses build digital strategies designed for measurable growth.