A Sweet Digital Marketing Success Story!
From website redesign to SEO, PPC advertising, and original content, see how Light Matter Promotions helped an established Indiana business strengthen its digital presence and achieve measurable growth.
Hunter’s Honey Farm is an established Indiana destination known for raw, unfiltered, locally produced honey, specialty products, and unique farm experiences.
Client: Hunter’s Honey Farm | Martinsville, Indiana
Industry: Agriculture, Retail & Agritourism
Partnership Began: July 2025
Services: Website Design & Development, SEO, PPC Management, Content Marketing, Photography, Videography, Email Marketing & Digital Advertising
Growing Digital Visibility in a Growing Honey Market
In July 2025, Hunter’s Honey Farm partnered with Light Matter Promotions to modernize its online presence, attract more customers, and strengthen its digital marketing strategy.
According to the U.S. Department of Agriculture, American honey consumption per person has nearly doubled since 1990. As consumer demand for honey continues to grow, businesses like Hunter’s Honey Farm have an opportunity to reach customers through stronger search visibility, educational content, and targeted digital advertising.
The LMP approach went well beyond traditional SEO. We developed an entirely new website and implemented an ongoing, multi-channel marketing strategy designed to connect online visibility with business growth. As a result, our strategy reinforces the importance of combining SEO, PPC, and content marketing to help established agricultural businesses connect with interested consumers.
Supporting Measurable Sales Growth
One of Hunter’s Honey Farm’s original objectives was to increase WooCommerce sales by 30%.
Comparing the same period, 2026 net sales grew 30.2% above the average of 2023 and 2024, the two years preceding our partnership through website sales alone.
Hunter’s Honey Farm | Case Study
Website Sales Growth
July 1–October 19 | Same seasonal period each year
+30.2%
2026 net sales growth compared with the
2023–2024 average, before our partnership began.
2023
2024
2025
2026
Percentages reflect WooCommerce net sales relative
to the average of 2023 and 2024, which serves as
the 100% baseline. Results are observational and
do not establish that marketing alone caused the growth.
Website Sales Growth
July 1–October 19 | Same seasonal period each year
2026 net sales growth compared with the
2023–2024 average, before our partnership began.
Percentages reflect WooCommerce net sales relative
to the average of 2023 and 2024, which serves as
the 100% baseline. Results are observational and
do not establish that marketing alone caused the growth.
Our Strategy: Full-Service Digital Marketing
- Website Design & Development : Designed and developed a new website with e-commerce functionality, improved navigation, and ongoing website management to support the customer experience.
- SEO & Local Search Optimization : Implemented comprehensive on-page, off-page, and technical SEO, including keyword research, Google Business Profile optimization, directory management, strategic backlinks, and community-driven link building.
- Blog Writing & Content Marketing : Developed original, search-optimized blog articles, website content, and promotional messaging to strengthen organic visibility and keep customers engaged.
- PPC Advertising & Campaign Management : Managed pay-per-click advertising, campaign content, ad creative, and ongoing optimization to reach relevant audiences and support customer acquisition.
- Photography, Videography & Creative Production : Conducted on-site photography and videography sessions to capture authentic content for the website, advertising, and digital campaigns.
- Email Marketing & Promotions : Created targeted email campaigns, seasonal promotions, and marketing content to encourage customer engagement and repeat business.
What Our Client Says
“I have been very pleased with our online presence and sales. I think the new website, posting, and advertising are paying off.”
— Tracy Hunter, Hunter’s Honey Farm
The Results: Digital Growth That Matters
Comparing July 2025 with August 2026 : Our marketing partnership produced significant improvements in online visibility, website activity, and customer engagement.
Hunter’s Honey Farm:
Sweet Results. Measurable Growth.
From a new e-commerce website to SEO, paid advertising and original content, our full-service digital marketing partnership helped strengthen this Indiana honey farm’s online presence.
Website & Search Growth
Google Analytics and Google Search Console · August 2026 compared with July 2025
Website engagement
Website users
+102%
Sessions
+102%
Tracked events
+200%
Google Search performance
Search clicks
+117%
Impressions
+79%
Bars show relative percentage growth within each card, not absolute traffic volume.
Local Search & Customer Discovery
Google Business Profile · August 2026 compared with July 2025
Local business visibility
Profile views
+131%
Profile searches
+168%
Maps & directions
Maps views
+51%
Direction requests
+33%
First-page Google keyword coverage
July 2025
61.9%
August 2026
97.8%
The tracked keyword set expanded from 21 to 46 terms, so the two percentages describe different keyword portfolios rather than identical keywords tracked over time.
AI Brand Visibility
March 2026 compared with August 2026 · Scores reported in the SEO case study
AI confidence score
March 2026
90/100
August 2026
95/100
+5 points (approximately +6% relative change)
AI visibility score
March 2026
80/100
August 2026
93/100
+13 points (approximately +16% relative change)
Ready to grow your digital presence?
Explore Light Matter Promotions → Reporting periods vary by metric and are noted above. These figures describe observed performance during the marketing partnership.
Growing Together
Hunter’s Honey Farm is an example of how coordinated website development, SEO, PPC advertising, and original content can support an established business’s continued growth.
At Light Matter Promotions, we don’t believe in one-size-fits-all marketing. We develop strategies around each client’s business, audience, and goals—combining creative production with measurable digital marketing performance.
Explore Hunter’s Honey Farm: huntershoneyfarm.com
Looking for a digital marketing partner? Connect with Light Matter Promotions to discuss your website, SEO, PPC, and content marketing needs.